Logos in rhetoric refers to:

• A. A persuasive speech that appeals to emotion.
• B. Logical argument; argument is logical and makes sense to the audience. The speaker uses proof such as statistics or examples.
• C. Ethics of the speaker; credibility and trust.
• D. A central message about life.

Answer: (B)

Logos is the appeal to logic in rhetoric. It centers on building a clear, rational argument and supporting it with evidence such as statistics, examples, and well-reasoned claims so the audience sees the conclusion as sound. That’s exactly what the described option conveys: a logical argument that makes sense to the audience and uses proof to back it up. By contrast, appealing to emotion (pathos) aims to trigger feelings, credibility or character of the speaker (ethos) concerns trust and credibility, and a central life message isn’t a specific rhetorical appeal.